If you are a local business owner in Sugar Land, you have likely heard the phrase “local SEO” countless times. However, as a business owner, it can be difficult to find the time to learn search engine optimization, much less put it into practice. Luckily, SEO Blue provides local SEO services in Sugar Land.
Read on to learn what local SEO is, why it is important, and how SEO Blue can help take your company to the next level.
What is Local SEO
Local SEO, or search engine optimization, is an SEO strategy that focuses on optimizing your online content to appear higher in local search results.
If your business has a physical location that serves a specific area, using local SEO can ensure that people nearby will be able to find your business when typing a related keyword into a Google search. For example, a carpet cleaning company website that is successful in local SEO for Sugar Land will show up when anyone in Sugar Land searches for carpet cleaning services.
Optimizing your website for local searches involves a variety of different tasks including:
- Creating a Google Business Profile
- Doing keyword research
- Analyzing your competition
- Making your website SEO-friendly
- Linking to other local businesses
- Monitoring changes in Google
- Improving your reputation
Benefits of Local SEO
So, you may be asking why you should worry about local SEO for your business. To answer your question, local SEO services in Sugar Land can benefit your business in several important ways.
1. Appear Higher on Google and Google Maps
The first key benefit of local optimization is ranking higher on Google and showing up in Google Maps. Millions of people search for local businesses every day. In fact, Google reported that “30% of all mobile searches are related to location.” People are more likely to click on businesses that come up first in their local searches.
2. Boost Foot Traffic
Building off the first point, having a company that shows up first in Google searches leads to more website traffic which can ultimately lead to more foot traffic for your business. Getting more people through your doors is one of the best ways to drive sales.
3. Increase Conversions
Again, improving your local SEO will increase traffic to your website. Increased website traffic can lead to more conversions.
Conversions are defined as the point in time where a customer performs a desired action. This can include product sales, service sales, phone calls, signups, and form submissions. Using local SEO can dramatically increase the conversions for your site.
Conversions can also happen directly through your google business profile as all of your company’s information will be displayed there as well. The more conversions the higher up your business will appear on Google’s search engine.
4. Increase Reviews/Improve Your Reputation
Finally, a business without a good reputation will not succeed. Local SEO can help you build an online reputation as people who have used your products or services can leave reviews that show up on Google. Then, when other prospective clients search for your business, they can see how other people felt about working with your company.
Providing customers with an exceptional experience will prompt them to leave 5-star reviews of your company leading to even more conversions in the future.
Our Services for Local SEO
If you want to take your business to the next level, you need to invest in local SEO services in Sugar Land. At SEO Blue, we have a tried-and-true method for improving the SEO of your local business that will include all of the following steps:
Gathering a list of relevant keywords is the foundation of local SEO. Using the appropriate keywords throughout your company’s online profile ensures that your website ranks highly in your niche. SEO Blue does all the heavy lifting for you by identifying relevant keywords, analyzing your local competitors, and prioritizing the best keywords.
Once we have keywords selected, we will go through all the content on your website and improve the overall SEO by adding keywords from the previous step. In addition to fixing existing content, we will also add new content to your page that focuses on the keywords we prioritized.
Technical SEO includes optimization that allows search engines to crawl and rank your website so that it appears higher in search. This task can be relatively difficult for someone who is new to website optimization. Hiring SEO Blue can help you ensure that your website functions the best that it can.
Lastly, link building is crucial to building website authority which is also very important to ranking in search engines. Link building involves creating backlinks from other websites that already have authority on Google. Creating backlinks is not an easy process; let us take care of link building for you and build your website’s authority so your business can thrive.
In a nutshell!
Improving your local SEO is incredibly important to the success of any business with a physical location. Optimizing your company’s website for local searches can increase the number of people who walk through your doors, increase conversions, and build a positive reputation for your business. However, you don’t need to do it alone.
At SEO Blue, we provide local SEO services in Sugar Land to help you make your business’s online profile the best that it can be. Our company works hard to improve businesses through tried-and-true methods to generate an increase in revenue for the companies that we help.
Our goal is to help your business’s online profile shine, and we will do everything in our power to make that dream a reality.
Are you ready to hire local SEO services in Sugar Land? Schedule a consultation with us today!